Q1 2021 UK iOS Performance Review for Top Air Travel Apps

As the first quarter of 2021 wrapped up, the air travel sector's digital tools continued to serve as an essential component for travelers in the United Kingdom. Sensor Tower provided valuable data on the performance of the leading air travel applications on the iOS platform. Let's delve into the metrics to understand the trends for these quintessential travel companions.

Flightradar24 | Flight Tracker demonstrated a robust performance with a notable increase in revenue, rising from $9.5K in the last week of December to peak at $14.5K in the final week of March. Downloads showed fluctuations, with a dip in January to around 4K and a recovery to over 6K by the end of March. Weekly active users saw a significant uptick from approximately 61K in December to nearly 79K by March's end, indicating a growing user base.

Conversely, British Airways did not generate revenue through the app, but its downloads and active users revealed user engagement trends. Downloads hovered between 2.5K and 4.1K, with a slight decrease as the quarter progressed. The weekly active users started at approximately 39K and showed a gradual decline to just over 30K in the last week of March.

The easyJet: Travel App, similar to British Airways, did not report in-app revenue. Its downloads began at around 3.8K and decreased to roughly 2.5K by the quarter's conclusion. Weekly active users started strong at 71K but saw a drop, stabilizing at about 53K in the final week of March.

Ryanair showed a steady if modest, revenue stream, ranging from $10 to $28 weekly. The downloads for Ryanair experienced a decrease from nearly 4K to approximately 2.4K. The app's weekly active users declined from 55K at the beginning of the quarter to around 42K at its close.

Lastly, Wizz Air - Book Flights recorded no revenue but saw downloads that fluctuated between 1.5K and 2.2K. Weekly active users for Wizz Air remained relatively stable, starting at around 20K and ending the quarter with a slight decrease to 17K.

While the data does not explain the reasons behind these trends, it provides a clear picture of the performance of these top air travel apps on the iOS platform in the UK during a period of unprecedented challenges for the travel industry. For more insights, Sensor Tower's full reports offer a comprehensive look at the app economy.